5 Ways Social Media Can Make Your Small Business Look BIG

Making Your Small Business Look BIG

Make Your Small Business Look BIGSo how do you make your small business look BIG

Frequently, I hear small business owners say that the advertising playing field has changed and they are struggling to determine how to market their businesses. They are up against many challenges in the current business climate, not the least of which is how to use Social Media to market their business.

I was asked to speak about Social Media by the Small Business Resource Network (SBRN) in Tampa. Here is what I shared with them:

The playing field shift:

Traditional advertising methods small business owners have been using for years are declining in effectiveness, a primary concern. I shared with the SBRN attendees how this playing field shift is actually an opportunity to “change the game,” and compete with bigger businesses in ways that previously were not an option.

Benefits of Social Media:

We talked about the benefits of social media marketing for small businesses. Topics included how social media generates exposure, increased traffic, improved SEO results, new partnerships, new leads, and increased sales.

The Need to think like a publisher:

But the most important part of my 45 minutes with these business owners was to share with them the need to think like a publisher. I shared 5 Ways Social Media could help their business look BIG and compete with larger concerns, by changing the way they think about marketing and to begin to think like publishers.

5 Ways Social Media Can Make Your Small Business Look BIG

So here is my list of 5 ways small business owners can make their business look big:

  1. Position yourself as a trusted industry expert
  2. Build custom branded Facebook pages: banner, landing page, multi-page presence
  3. Produce affordable, professionally produced video’s demonstrating their industry expertise
  4. Create eBooks, whitepapers, online newsletters and other useful content
  5. Dominate search results for industry, product and services keywords

The details of each are each a blog post in their own right, (I’ll delve into those in a series of future posts) and are too much to cover here, but you can see the entire SBRN Slideshare presentation at the links below for details