What does this mean for your business?
Inbound marketing is a system that takes the guesswork out of marketing. Where traditional marketing is difficult to track, inbound marketing allows you to focus on your business goals, makedata driven marketing decisions and track real business performance for your marketing. This means you can put the right information in front of the right prospects at the right time.
Inbound Marketing Is Just Good Business
Here’s why Inbound marketing makes good sense for business:
It’s Less Expensive
Inbound marketing is less costly than traditional marketing. Traditional outbound marketing involves spending money on things like TV, Radio and print ads, email lists and trade shows. The inbound digital marketing approach is about creating content and sharing it with the right people at the right time. Less expensive in the long run, with less waste.
Traditional mass marketing is about reaching as many eyeballs and ears as possible and hoping a decent percentage are in the market for your products and services. With inbound marketing, your business can approach people who have self-identified themselves by showing an interest in your content. By tracking the content they consume you can identify prospects with a true interest and clues as to where they are in the purchase cycle, meaning they are much more interested in your product and that you can craft on target offers.
It Yields Long Term Results
With traditional advertising, once your ad schedule is ends, so does any relationship with your prospects until you buy the next ad. Not so with inbound marketing. The content our in-house brand journalists help you create gets you ranked in Google’s organic search results and establishes your expertise and authority in your industry, building your brand reputation for long term results.