Creating like-able, shareable content for social media is a powerful way to create traffic for your website, introduce new prospects to your brand and to keep existing customers engaged with your company and primed to be referral partner.
Social media is most effective with a well-crafted social media marketing strategy designed to support your business goals and speak to your prospective and current customers.
Social Media Marketing Strategy
A social media marketing strategy is an important part of an integrated marketing plan for your company. To create content and conversation that has a meaningful impact on your marketing, you have to know who you are talking to, about what, and why that is relevant and valuable for your community.
We start by listening to you and developing an understanding your organization’s goals and objectives. A Social Media Strategy Includes:
- A thorough understanding of your business goals
- A marketing audit of existing marketing, sales processes, industry trends and competition
- Development of buyer personas
- A content marketing strategy
- A blogging strategy
- An integrated marketing plan
- Measurable metrics and analysis
Social Media Management & Consulting
Our experienced content strategists, In-house journalists and content team are adept at creating and curating content for social media platforms including Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest, Instagram and other emerging networks.
We build a social media strategy and create a production and editorial calendar for planned content that informs, educates and entertains your audiences with relevant, shareable content, mixing in call to action offers designed to generate leads. In addition to planned content, we keep a ready eye on “trending news of the day” opportunities for your channels. We monitor and measure audience engagement and provide monthly social media reporting.