Effective content marketing utilizes a content strategy devised to provide the right content at the right time to businesses or individuals looking for information about your products, services or industry.
To get potential buyers to provide your business with their personal information, you have to give them something useful in return. That’s what content marketing is all about.
High quality content offers like eBooks, guides, how to videos, infographics and research reports that help your website visitors answer questions or derive solutions to their problems will yield targeted, warm leads for your business.
Done right, relevant, consistent high quality content offers with compelling calls to action yield moves visitors to your online platforms into leads, and ultimately sales.
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Our team of content strategists, in house journalists and content creators can help you produce this high quality content, giving you and your team the results you need, without detracting from running your business. Our strategists will devise a content strategy, develop a production and editorial calendar, and keep high quality content coming as if you were a media company (we know because we have extensive media company backgrounds).
What is content curation? Content curation is the process of collecting, organizing and displaying information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators.* Our team of experienced content curators know how to source and package relevant, high value content that fits your content strategy and delights your prospects.
Interested in Working With Our Team to Develop High Quality Content?
We understand that producing consistent high value content for your customers may be too time demanding for some.
That’s where we come in. Our content marketing team is ideally suited for managing this process for you or consulting your team. We are a rarity in that our team is made up of in-house journalists, publishers, media executives and digital marketing experts. Defining audiences and storytelling is in our corporate DNA. We don’t have to learn to “think like a media company,” its what we’ve done our entire careers.
We can help with content creation and content curation support or provide the oursourced service to do it for you. Do you have a content strategy? Does your internal team have the time or skills needed to produce consistent content? We can help. Talk to us about how.