Great Tips to Reduce the Cost of Pay-Per-Click (PPC)

Is Pay-Per-Click too expensive?

Some businesses don’t consider pay-per-click (PPC) as part of their marketing strategy because they think it is too expensive. It can be if you have one of the 20 most expense ad words or if it’s not done correctly.

Great Tips to Reduce the Cost of Pay-Per-Click (PPC)

Cost of Pay-Per-ClickLarry Kim published an article on the Wordstream blog titled The Most Expensive Keywords in Google AdWords (And How to Target Them in Your Search Campaigns). Within this article are several great tips to reduce the cost of expensive ad words to make pay-per-click less expensive.

Are you marketing your business with pay-per-click (PPC)? Do you have any tips to add?

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