Have a Clear Vision Before You Begin
Have you ever heard the cliché “if you don’t know where you’re going any road will get you there?” If you don’t have a business vision before you start your social media marketing, or any marketing for that matter, where it will lead your business is anybody’s guess.
Having a clear vision before you start anything with your business is critical, but with marketing it is even more critical. Without it you end up saying the wrong thing to the wrong market and wondering where are all the leads. Or even worse, why can’t the sales team convert all these leads that are coming in from all our communication channels?
The article titled 3 Ways Clear Vision Contributes to Your Business Growth gives a great overview of why having a clear vision can help speed the growth of your business. After reading the article let us know what your experience has been marketing before and after having a clear vision in the past.