Our Digital Marketing Services Methodology
The digital marketing process begins with a marketing assessment. Before we can help your company be where you customers are looking, we have to identify who they are as well as how and where they look to educate themselves. No cookie cutter marketing. At Digital Marketing Lighthouse, we work with you to mutually arrive at a marketing blueprint to put you in front of the right people at the right time.
With marketing persona’s established for your prospective customers, we craft your content marketing strategy. The key is to create compelling, relevant content that potential buyers see as on point and valuable enough to give you their personal information in return for access to the information. Our in-house team of journalists, former news reporters and anchors, publicists, publishers, and media executives help you produce these high value content offers using things like eBooks, “how to” guides and whitepapers, infographics, and custom videos your website visitors won’t want to pass up.
To generate qualified leads for your business, we segment prospects and then strategically distribute your content to the right prospects, in the right place at the right time, nurturing qualified leads until they are ready to buy.
We use an integrated digital marketing approach involving paid search, paid social advertising, key influencer outreach and strategic lead nurturing campaigns to generate demand get high quality leads flowing through your pipeline.
Using industry-leading inbound marketing software, we use business intelligence data that helps you identify the best leads for your business and provide insight about which marketing channels and campaigns are working the best.