DE Inc..

Management Company Excels with Integrated Online Strategy

“ DE, Inc. saw revenue growth of nearly 37% during the 12 month period that my integrated online strategy was implemented” – Dino Eliadis, Founder

Overview:

A management consulting company to small businesses with more than a decade of experience was looking to transition their business from a consulting practice to a provider of tools small business owners and trusted advisors to small business owners.

Objective(s)

• Create a platform from which to demonstrate the effectiveness of the product(s).
• Establish credibility and brand recognition to their market.
• Generate leads within the small business owner market.

Solutions:

Used the “hub and spoke” strategy to develop channels from which ongoing content could be created and communicated to a wide audience while showing value, establishing reputation as a thought leader, and generating leads for the consulting business during the transition period.

Created a new standalone blog with social media channels that directed traffic to the blog on an ongoing basis which in-turn directed interested small business owners to the company website where they can purchase products and services to improve business performance and growth potential.

Results:

• Tools are being tested with the Small Business Development Center (SBDC) and Gazelle Labs as tools for use across their entire program.
• Content being read by 450 – 600 monthly visitors to the blog in less than 12 months.
• Company revenue is up nearly 37% during the same 12 month period.

Relevant Links

www.yoursmallbusinessgrowth.com
www.dinoeliadis.com
www.facebook.com/deinc
www.twitter.com/revenuemechanic
www.youtube.com/deliadis
www.linkedin.com/in/dinoeliadis